“Price Tag” is a song by Jessie J, an English singer and songwriter. She was born Jessica Ellen Cornish on March 27, 1988 in Redbridge, London, better known by her stage Jessie J. American rapper B.O.B was also featured in the song. “Price Tag” was written by Jessie J, Dr. Luke, Claude Kelly and B.O.B, and it was produced by Dr. Luke. It serves as the album’s lead single in the United States. “Price Tag” is an up-tempo, “feel good” track, inflected with reggae bounce and a sing-along chorus with strong vocals from Jessie J, slinky guitars, and a vintage backbeat. Lyrically, the song is about Jessie J trying to make the world dance by forgetting about how much money we have. The song was released on 28 January 2011 in the United Kingdom as the second single from Jessie J’s debut studio album, Who You Are. The song has received generally positive reviews from music critics. The song debuted at number one in the UK and Ireland, becoming Jessie J’s first number-one single in both countries. In the US, “Price Tag” debuted at number eighty-eight on the Billboard Hot 100. The song has become Jessie J’s biggest hit to date, charting at number one in the UK, Ireland and New Zealand. The music video of the song was directed by Emil Nava and was premiered on 30 January 2011. The video features an over-sized teddy bear, a money tree, and J as a ballerina in a large jewellery box.