“Boom Boom Pow” is a song uses the auto-tune vocal effect, and blends the genres of Electro-rap, dance-pop, electro hop and hip hop. The song was performed by The Black Eyed Peas are an American hip hop group, formed in Los Angeles, California in 1995 and it was released as the lead single from their fifth studio album, The E.N.D. It is the second longest-running single to stay at top the Hot 100 in 2009, beaten only by The Black Eyed Peas’ second single from The E.N.D., “I Gotta Feeling”, which held the top spot for 14 consecutive weeks. It has also topped the Australian, Canadian and UK singles charts as well as reaching the top 10 in more than 20 countries. The song sold over 4,295,000 digital downloads in the U.S, becoming the group’s highest-selling song in the U.S. “Boom Boom Pow” was released to U.S. mainstream radio on March 13, 2009. It was released officially on iTunes in the U.S. on March 30, 2009. It was scheduled to be released in the UK on May 25, 2009. The Black Eyed Peas version was released two weeks early, on Sunday, May 10. The music video was directed by Mathew Cullen and Mark Kudsi. The video premiered on Dipdive on April 18, 2009 and was released on iTunes on April 24, 2009. The video won a Grammy at the 52nd Grammy Awards in the category of Best Short Form Music Video. The making of the video was released by MTV on April 8, 2009.